Get the Most Bang for Your Buck: A Guide to Choosing the Right Google Ad Types
September 9, 2025Read on if your goals include getting on the first page of Google, cause let’s be real, who doesn’t want that?!
1. Update your Google Business Profile
Add new photos, write FAQs, and repurpose your blogs as posts. Make sure you have relevant details about your services. Contact your customers or clients for authentic reviews, and respond to these reviews.
2. Write a Blog
Write high-quality, helpful content that is focused on user intent. Understand what your target audience is searching for and create content that directly answers their questions or solves their problems. Google prioritizes content that provides genuine value to users. Demonstrate your expertise, talk about your experience, and provide well-researched and accurate information.
3. Research Relevant Keywords
You don’t have to be an SEO expert to find and use keywords that apply to your business. Identify the keywords that your target audience is using to find information related to your business. What would they search on Google to find your website? What does your business specialize in? Incorporate your target keywords naturally into your website’s title tags, meta descriptions, headings, body content, and image alt text.
4. Build Backlinks
Start with local directories like municipal websites or chambers of commerce to get your name out into the community. Focus on adding a link your website to as many different reputable websites as you can to make sure Google knows you’re the real deal.
5. Ask us a Question
Wondering how to rank higher on Google? Drop us a comment or send us an email – we’d love to chat!
