Hidden Vines Family Estate Winery opened their doors in late 2024 – a new, family-owned and operated winery in the hills of East Kelowna. They were new to selling wine online and were operating with an informational Squarespace website. As they began welcoming visitors, both their sales and fan base were growing – and they came to require the need of an online store where they could ship their wine across the country.
Services
- Ecommerce Services
- Website Development
- Newsletter Marketing
- Winery Marketing Services
The Goal
The task was simple: get the wine online! We were able to utilize the winery’s existing website by using Squarespace’s ecommerce functionality to create an online store that was easy to shop, informative, and worked with their business operations.
The Process
We redesigned the existing website to show off the brand’s logo, colours, and brand voice. We added three new pages to the site and implemented a wine club program. We collected bottle shots, wrote tasting notes, and created brand copy that told the unique story of Hidden Vines. We also set up newsletter automations for general subscribers and club members, and provided training resources for managing their newsletter software.
The Result
The new website opened up more than just online wine sales – with brand-supporting content and newsletter marketing, communicating with the customer has become easier.
